In the midst of preparations for the 2023 Super Bowl, the Valley appears to be solving one of the main issues faced during the 2015 game: hotel rooms.
Glendale currently has a total of 1,595 rooms across 13 hotels, but city officials say they are aiming for more than 2,000 as they continue to attract large-scale entertainment events.
And across the Valley numerous other projects are in the pipeline that will add more than 1,300 rooms to the 5,615 currently available rooms.
Scottsdale, Phoenix, Goodyear, Peoria and Avondale all have hotels either under construction or in the planning phase.
In the West Valley, Springhill Suites and Tru by Hilton will add a combined 178 rooms to Goodyear when they open in 2020. Nearby, in Avondale, a 130-room Springhill Suites by Marriott is in the works. And over in Surprise, Hilton Garden Inn recently added 124 rooms near the baseball stadium.
Next door to Glendale, Peoria has two Marriott hotels — a Fairfield Inn (95 rooms) and TownePlace Suites (103 rooms) — planned for the area near 75th Avenue and Paradise Lane.
And with Glendale also adding hotels in anticipation of 2023’s Super Bowl LVII, the issue faced at the 2008 and 2015 games may be on the mend.
In 2013 NFL officials mentioned they wanted a certain number of hotel rooms committed for the league’s use in exchange for guaranteed rates.
Now, the city is expected to have enough rooms to satisfy the league, with Aloft Hotel opening soon near Westgate, and Holiday Inn by Intercontinental Hotels Group (IHG) coming near Topgolf, at 99th Avenue and Cardinals Way. Plans have been submitted for a third hotel, too, according to city staff.
The new Holiday Inn has been in the city pipeline for months, but only recently broke ground.
“We made some changes during the design phase that extended the predevelopment timeline, but our goal is always to provide a product that will maximize value to the community,” said Tim Rutjes, managing member for SRK Development LLC and Slowey Management.
“We are willing to sacrifice the time necessary for us to feel confident that we have met that objective.”
The Holiday Inn by IHG will add 126 rooms with single- and double-king suites available, along with fast internet speeds and initiatives that will lower energy and water consumption.
“Most hotels put queen or full-size beds in the rooms that require two beds, but we expanded the footprint of the building so we could provide plush king-size mattresses for every bed in the hotel,” Rutjes said.
“In addition to the added spaciousness, the guest room materials are luxurious and have the effect of creating a wonderfully tranquil environment. We’ve also made it a priority to significantly invest in the latest technology to reduce our impact on the environment, and so our guests can seamlessly meet the data and hardware demands of the office or the family.”
Rutjes said the company is eager to get the project open but was quick to add they are eager for long-term success in the city.
“We are incredibly excited about the Super Bowl coming in 2023,” Rutjes said.
“It is just one in an exhaustive list of reasons why we want to be involved in the Glendale community.”
One of the highlights of the new location will be a rooftop restaurant that will provide views of the city, including Topgolf and State Farm Stadium.
“We made some changes during the design phase that extended the predevelopment timeline.
“But our goal is always to provide a product that will maximize value to the community, and we were willing to sacrifice the time necessary for us to feel confident we’ve met that objective,” Rutjes said.
“Additionally, the added rigor during predevelopment allows us to avoid costly changes down the road and results in optimal construction pace and cost efficiency.
“We are now in discussions with several nationally branded franchises, and we are still deciding how we can best serve the Glendale community.”
Rutjes said city staff was quick to assist in every way needed to make the project work.
“(Glendale’s Economic Development) were an incredibly valuable resource in the development of this project,” Rutjes said.
“Every community has an economic development department, but Glendale’s is probably the hardest working and most effective team I’ve worked with.”