After the National Football League had mentioned that most of the Super Bowl festivities would not be in Glendale, the Arizona Super Bowl Host Committee recently announced that downtown Phoenix would be the epicenter for most activities.
The events will take place on 12 city blocks from 5th Street to 1st Avenue and Jefferson to Monroe streets in Phoenix.
“We are thrilled to be providing extensive and engaging events and activities that will showcase the energetic and vibrant culture of Arizona to fans, sponsors and media alike,” said David Rousseau, chairman, Arizona Super Bowl Host Committee.
Super Bowl XLIX will be played Feb. 1, 2015 at University of Phoenix Stadium in Glendale, but none of the related events will take place within the city limits.
Events that will be held in Phoenix include the NFL House and a VIP hospitality headquarters, which is a new addition to Arizona’s Super Bowl activities that will take place at CityScape.
The NFL media center will be at Phoenix Convention Center, providing working facilities for more than 5,000 members of the media from more than 30 countries around the world, and the headquarters for the event will be at Hyatt Regency in Phoenix.
The Super Bowl Central area will feature live performances by national recording artists and local musical talent, community groups and schools, football-themed activities, and beer and wine gardens.
The main event in the two weeks leading up to the game, the NFL Experience – the world’s largest interactive football theme park, will be held at Phoenix Convention Center. The Experience includes attractions such as kids’ football clinics, interactive football games, free autograph sessions and much more.
Reaction from citizens that the NFL Experience would not be at University of Phoenix Stadium was mixed, with most upset that they would have to travel to Phoenix to attend.
“I can’t afford to go to the game, so I was looking forward to going to the NFL Experience,” said Glendale resident Anthony Garcia while shopping with his family at Tanger Outlet Mall. “I wanted to take my kids to see the fan experience, but I am not sure I want to drive to Phoenix.”
Others were okay with the event being moved.
“I am okay with it because now traffic won’t be as bad around here for those days,” said Carol Rodriguez of Glendale as she walked around Westgate. “It’s okay because I remember last time, and traffic was a nightmare.”
The 2008 Super Bowl brought in approximately $500 million to the metro area and the 2014 Super Bowl in New York was projected to exceed $600 million to the tri-state area. Officials are projecting more than $600 million brought into the state by fans coming to Arizona for the game.