For Katelyn and Jonny Rundell, Crumbl Cookies runs in the family.
The couple owns the Phoenix location at 4747 E. Bell Road, Suite 9, along with both of their parents. Now, they plan to open another set of doors at the corner of Interstate 17 and Peoria Avenue on Oct. 10.
Before moving to Arizona, the Rundells were managers at Crumbl locations in Utah, where they met the founders of the gourmet cookie shop.
“Even when we were working at the Utah stores, we always wanted to open our own,” Katelyn Rundell said. “But, the availability wasn’t the same in Utah, so we came here where there was an opening.”
The signature cookie is a warm chocolate chip or chilled sugar cookie. On Mondays, four specialty cookies are introduced via social media as weekly specials. A recent week boasted coconut lime with fresh lime zest; hazelnut churro filled with Nutella; dark dream, a warm dark chocolate cookie with semisweet chocolate chips; and circus animal, which hearkens to the childhood treats.
Delivery options are available for those near the store. A box of four oversized cookies starts at around $10.
However, Rundell wants to make sure customers walk away satisfied with more than just the taste of the baked goods. The decorations of the store change and the staff aims to give great customer service.
“We want them to leave feeling like the experience they had was more than just the cookie itself,” she said. “The look of the place is appetizing and friendly, and that they’re happy when they walk out the door.”
Though they are still relatively new owners, the Rundells are growing their brand fast, with additions to the business model. Rundell said new technology will speed up the baking and serving processes, ice cream flavors will rotate like the cookie menu and boxes will boast new designs.
She said the summer months were a little lighter than expected, but with seasonal residents returning to the Valley, coupled with the loyal customer base, Crumbl Cookies is in a good spot to flourish.
“We’d heard good things about coming to Phoenix and they’ve all been true. So, we’re excited to see what we can do at the second location,” Rundell said. “It is going to be a lot of work, but it should be fun.”