The Paleta Bar is set to open its first West Valley store in Glendale.
A New Mexico-based concept, The Paleta Bar already boasts three East Valley stores. This one is set for the southwest corner of the Loop 101 and Union Hills Drive.
The Paleta Bar menu offers made-daily, fresh items such as customized paletas, fruit cups, elote cups, dorinachos and aguas frescas. Guests choose their paleta, dipping, topping (which ranges from pinon to Oreos to Cocoa Pebbles) and fresh fruit.
If it were up to husband-and-wife ownership duo Gerald and Sara Baldonado, the new Glendale location will not be the last. The two are hoping to open another two locations within the next couple of years.
“We know with expansion here in Arizona that we could bring the product to more people,” Gerald said.
“The Paleta Bar concept is such an amazing product and putting excellent customer service behind it gave us a really good opportunity to do this.”
While there is paleta competition in the Valley, Gerald and Sara said they have a superior product. Gerald said guests can taste the product’s freshness. That separates them from the competition.
“The difference between us and others is that they purchase their paletas,” Gerald said. “They don’t make them on site like we do. All of the ingredients are fresh; we make the paletas on site which brings the making of the paleta directly to the customer.”
Sara added, “They may offer a certain variety, but again, we just go back to ours being fresh and customizable.”
Gerald said the product speaks for itself. He urged those who may be on the fence to give it a try.
“You just have to sample it; it’s amazing,” he said. “You can really taste the freshness. If you go somewhere else, it’s kind of an ice pop, but at The Paleta Bar, it’s much creamier and has much more flavor to it. You’ll be pleasantly surprised with the difference.”
With the new location ready to hit the ground running, Sara is looking forward to highlighting the couple’s Hispanic background.
“My father is from Mexico, and both Gerald and I grew up in Albuquerque,” she said. “We really want to have an impact on the community as Hispanic owners and really drive change — not only for our youth, but also to create that from our background.”
The store had a soft opening on April 23, but Gerald said a grand opening will be held within three weeks.
For the time being, the couple will focus on the store’s day-to-day operations, but eventually will take a step back and focus on strategic, big-picture initiatives once they hire and train their staff. To apply, visit thepaletabar.com or stop by for an in-person interview.