Cold Beers and Cheeseburgers has been committed to the community since its first store opened. With the COVID-19 pandemic, it is expanding its outreach with Cold Beers Cares.
“Every day that we’ve been open—since the first Cold Beers—we do discounts for firefighters, police officers, military and veterans,” said S. Barrett Rinzler, founder and CEO, Square One Concepts and Cold Beers and Cheeseburgers.
“We’ve always been big on giving back for them and now expanding that to hospital workers, doctors, nurses and the front-line people is the least that we can do.”
During the past several months, first responders have been combatting the front line and keeping everyone safe and healthy. Now, Cold Beers Cares is offering a weekly lunch special for those workers throughout May.
“Each Tuesday in May from 1 to 3 p.m. any first responders, front-line workers and hospital workers can show up to the restaurant and get a free lunch,” Rinzler said. “Out of adversity, good things do happen.”
The lunch will include two cheeseburger sliders and chips, along with a $5 promotional gift card for a next visit. All meals will be served on a first-come, first-served basis. In addition, management will ensure guests are served efficiently and areas will be marked for appropriate distancing of customers in line.
The free meals will be available at all 12 locations. The transition from full operation to to-go and carryout and back to dine-in wasn’t easy for Cold Beers.
“Some of our stores are in parking lots with In-N-Out Burger or Chick-fil-A or something with a drive-thru and they got lines wrapped around the building and we have people that trickle in here and there,” Rinzler said. “That’s really what the big problem that we have and that everyone else has that is a full-service, sit-down restaurant trying to do to-go now. We’re not really built for it.”
Nevertheless, Cold Beers is working through the hardship and continues to be cognizant that it will always strive to contribute to the communities in which it is located.
“We are big on community and community involvement,” Rinzler said. “When we go into a new neighborhood or area, we do a lot of work with local schools, like give-back nights for elementary schools and high schools.
“Cold Beers Cares is just our way of giving back to the community and our way of giving back to the people in situations like this and in times of crisis. It’s the least that we can do. Even though our business is obviously suffering a lot, it still doesn’t take away the fact that we want to help out whoever we can.”
The Glendale restaurant is located at 6718 W. Deer Valley Road.
Info: coldbeers.com, 623-213-7622