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Century 21 Northwest recognized as Business of the Week

Century 21 Northwest Realty

Mayor Jerry Weiers (right) presents a Mayor’s Business of the Week certificate of appreciation to John Crow, CEO of Century 21 Northwest Realty, and Rodica Bartels, designated broker and member of the Century 21 leadership team.

You’ll find these words of wisdom painted on the first set of stairs inside the completely remodeled office steps: perseverance, loyalty, humility, hope, trust, devotion, health, wisdom and leadership. As you continue to the next level of steps, the inspiration continues with: joy, integrity, grace, gratitude, service, compassion, LOVE, family and faith.

These scripted words are gentle value statements to those that traverse them at the Century 21 Northwest Realty building, 16040 N. 59th Ave.

“From the ground up we are a service-before-self organization, meaning that we put the interest of those that we work with before our own, and that includes our customers, our employees, our agents,” said John Crow, CEO of Century 21 Northwest. “It turns out, when you do that, it’s really good for business.”

Crow, a fourth-generation Arizonan whose grandfather attended Glendale High School, believes that their own offices must be a reflection of the values they hold dear and the people that they serve, no different than you would have in your own home.

Century 21 Northwest is housed in what is commonly referred to as the “old Cox building.” After serving as the corporate home for the communication giant, the 13,000-square-foot building had remained vacant for several years before Crow and his team purchased it in December 2014.

The realty offices opened Valentine’s Day 2015, following a complete remodel, which features not only comfortable, stylized office and meeting space, but an upper training space called “The Cantina,” where agents confer in a space resembling a cozy Arizona desert kitchen.

The 1.5 acre property also has a 4,000-square-foot warehouse they are converting into a community space to be used as a destination for service clubs and organizations.

“I know John and his team are very proud to be citizens of Glendale and they have really invested in our community,” said Mayor Jerry Weiers. “They’ve taken a decaying building and transformed it into a point of pride for our city, and they understand the importance of placing service before self, so I’m proud to name them my Business of the Week.”

Crow said they are excited about Glendale’s economic turn-around, and they definitely are seeing the influx of new jobs, ultimately resulting in a decrease in the inventory of available homes. He points to his entire team as the reason for the company’s success.

Rodica Bartels is a designated broker and expert in the REO market, who specialized in bank-owned homes and short-sales at a critical time when the market was on the downslide. She is a member of Crow’s leadership team. Others include Logan Hall, vice president of career development; Donna Scovil, agent mentor; and Carol Comley, branch manager.

“I’ve seen everything this market can go through, and this is the most optimistic time since the recession because great things are happening in Glendale. The city has really brought back jobs that were lost, with the exception of the construction jobs. Now we will layer those onto a more diversified workforce, and that makes it very exciting,” Crow said.  

Crow believes diversifying was the key to surviving the recession. His company had focused largely on property management prior to the recession. It now extends to a multi-dimensional family of companies with 150 agents and a broader business scope, including residential, commercial, custom home builds, property management and construction.

Two of those divisions include a property renovation arm called Fix My House, and a business marketing firm, Striventa, which provides a suite of planned business solutions focused on “the steak and not just the sizzle.”

To look at the newly remodeled corporate offices at Century 21 Northwest, it would certainly appear they have served up not only a juicy, sizzling steak, but a five-course meal.

To get a taste of the Century 21 Northwest team, visit

The Mayor’s Business of the Week is a program initiated by Mayor Weiers in 2014 to recognize the entrepreneurial spirit in Glendale. The purpose of the program is to heighten awareness of local companies by showcasing the many aspects of doing business in Glendale and the positive impact on our city, citizens and local economy.

Businesses that are named Business of the Week are also featured through Mayor Weiers’ social media channels and the Glendale Chamber of Commerce.