Carol Duella Lawson, age 70 of Phoenix, passed away Aug. 11 peacefully in her sleep. She was born Aug. 17, 1946 in Orilla, Ontario, Canada to Mostyn and Leola Lancaster.

In 2001, Carol and Wayne Lawson opened Signarama on 51st Avenue, with Carol serving as the president. The legal name of their company was 5 & 10 Ventures Inc. The name was a reference to their “venture,” which began May 10, 1980, when they were married. Both ventures were very successful.

As a family-run business, Mrs. Lawson was a part of all aspects of the store, from production to customer service. Her personality and genuine concern for customers was why so many people came back time and time again to Signarama.

Not many people knew she was battling lung cancer in 2011. She was a private person and she didn't feel it was necessary to share that battle with the folks who came into Signarama for a sign. She did beat the cancer into remission.

2017 was a rough year for Mrs. Lawson. She had a brain tumor, which was operated on twice. After the second operation, she fell and broke her leg. While in the hospital, a routine test indicated that the cancer had returned. Recovery became slower each time she had a procedure and the cancer grew. Her attitude, acceptance, and graciousness were amazing.

Mrs. Lawson is survived by her husband, Wayne Lawson; daughter, Theressa Bell; stepson, Robert Lawson; and grandson, Christian Bell. Aug. 17 would have been her 71st birthday. Signarama will be honoring her by closing that day. Services for Mrs. Lawson will be private.

Mrs. Lawson loved animals. She was always doing things for those less fortunate.  If you wish to make a contribution in her memory to one of her favorite charities, please consider one of these 501(C)3's -,, and Condolences for the family may be left at